October 16, 2010

The 10 Most Common Mistakes When Buying A Website For Your Business

Many people don't know about the key success factors in online marketing and they buy websites that will not pay off when promoting their business online.

A website is cost effective when it generates business opportunities and drives the positioning of our brands. If you already implemented a website on your business and you're not getting the expected results, ie the site is not generating business opportunities because of the lack of visits, is likely due to your company not acquiring the required business website.

The purpose of most businesses who choose to have online presence is to promote their products and services and to successfully fulfill this goal it is necessary to attract as many potential customers to take advantage of their stay at the site to communicate our business message and convince them that our products and services are the best option for them.

Many companies fail in this mission for a simple reason: they don't know what are the factors of success in a program of online marketing and this leads to wrong decisions, beginning with the actual acquisition of a conventional website that, being designed just to be on the Internet, does not participate in the promotion of the business.

Below there's a list of the most common mistakes companies make when purchasing a website:

1. Not asking or investigating what websites are and how they work before buying them.

2. Making a budget without first having defined and writing down the requirements.

3. The person who makes the budget (secretary) doesn't have the ability to transmit the acquired knowledge to the person who decides (director).

4. Not giving due importance to the project.

5. Not talking to a specialist before deciding.

6. Making decisions assuming that buying a website is fairly straightforward.

7. Acquiring a conventional and economic website, when what is required is a more professional site.

8. Not foreseeing from the beginning site's distribution by denying that websites require promotion.

9. Assigning a budget for website development that does not correspond to the complexity and scope of the project.

10. Selecting the web design agency under the same methodology and applying the same criteria as if we were selecting a graphic printer.

If you intend to reverse the process and start getting better results in your online marketing campaign, the first thing to do is learn that the generation of business opportunities on the Internet depends crucially on the number of visitors(traffic) and this depends at the same time on the global range (ranking) of the site.

Traffic >>> Business Opportunities >>> Sales

As you can deduct, the value of a website is not linked in principle to the excellence of its graphic design, but rather to its ability to generate business opportunities. The best thing you can do now is to start making decisions based on terms such as traffic, visitors, ranking (page rank), search engine optimization, statistics and conversion rates rather than less important issues such as graphic design, colors, images, animation, etc.

In an modern industry that is so competitive, where many agencies claim themselves as experts and dare to sell web design and web promotion services for those who are not prepared to do so, it is extremely necessary that you be better prepared as a client for the purchase of your website, because otherwise you can be easily deceived.

If you think the low cost that you're being asked for promoting your business globally is too good to be true, then you are right, because actually promoting a product nationally and internationally for a few dollars is absurd.

About the Blog Author: Timpa has the mission of providing all entrepreneurs, whether experiencied or not in online business strategies, with the right information to help them manage their businesses online in the best, most time-effective and cost-effective, smarter way.