Understanding Search Engine Positioning

Search engine positioning is essentially designing a better website than those which already are at the top of search results.

It is very difficult for anyone to buy a product or hire a service when they have no knowledge or experience on the use, applications and benefits of this new product or service in which they are interested, and people could easily make the mistake of getting something not useful or not exactly what they need.

The Cheese Is Moving One More Time

An interesting story that undoubtedly opens large spaces to reflect on our preparation and attitude toward this modern changing times.

If you have ever been at an event on Human Development or taken any courses on this subject, you probably already know about the topic to which I refer in this article.

It is a singular story, which takes place inside a maze in which there are three elements: Cheese, source of life and satisfactions, two mice, creatures that by their very nature instinctively react to changes occurring in their habitat, and two humans who do not always respond in good courage, tenacity and vigor to the new challenges that life presents.

How To Meet The Goals And Objectives In A Business Project

When you are making decisions about your business objectives, a good practice is to divide your main objective in several smaller goals that will make your bigger goal more attainable.

Our patterns of life, personal and business ones, are composed of a series of objectives. We want to succeed, be happy, live well, have a family, grow our business, export our products, etc. etc. But how do we achieve these goals? For some, the goals in their personal lives are met almost immediately, others may take several years. In regard to business objectives, they may need more effort and take longer to achieve.

Online Marketing And Maths

Who says math and marketing are two disciplines that have little in common? Here are eight outstanding recommendations from mathematics as an exact science that can be taken into consideration when designing your online marketing strategy.

Effective Communication With Customers Can Improve Your Business

Have you personally talked to a costumer lately? Probably not, and this might be hurting your business.

A high percentage of companies have implemented automation and communications through a voice mail application, in which an automatic operator serves as an auto attendant of your call through a menu selection.

Companies that have successfully implemented this type of service know that success depends largely on how easy is to their customers, suppliers and business partners, to communicate with the staff of the company, but our main objective is to establish communication with people, not a machine!

Customers Complaints Are Valuable To Your Business!

Customers who tell their complaints are giving you the opportunity to solve the problem, keep them as customers and improve your business products or services.

A little over a month ago I needed to purchase two pairs of slippers for my children. This time I decided to buy the products offered in a retail chain of prestige, rather than buying the slippers that I had traditionally been buying.

After one week, my five years was showing me surprised how the interior fabric of the slippers were beginning to loosen. A week after that he was complaining that the foam was wrinkled. At the end of three weeks it was impossible for my son to walk with them, so they ended concluding:

Dad, don't buy me these slippers again!

Oh! I'd wish I had entered the manufacturer's website and submitted at that moment my complaint about the product!

What's Search Engine Positioning?

Internet users are always looking for information that meets their needs, which means that search engines have the responsibility of presenting a list of websites that meet this need for information. Here's where Search Engine Positioning becomes an essential part of your online business.

In our daily encounter with entrepreneurs, executives and business managers, we found a common denominator in order to have a place on the online market: "We want our website to help us generate new business opportunities. We want people to find us online, know our products and services, get interested and contact us".

With this in mind, they develop their website, publish their products and services, aim to incorporate sophisticated techniques of animation and graphic design that is visually attractive, make their hosting contract with any ISP and request their domain to be registered in the main search engines, hoping to get a significant amount of visits to the site.

Is Your Large Website Bringing Large Results? Facts And Tips

When deciding on the development platform for your website, people responsible for design projects of large scale / high-volume websites must take into account, in addition to graphic design concepts, functionality and ease of editing, that the final product must be positioned on search engines.

A good website is a very visited website. The large-scale websites to which people tend to mistakenly call portals (see definition at end of article), have the enormous advantage that the extensive information they contain can make the website, and the companies that have built them, online leaders. I say they "can" make them online leaders, because it is not always so and I'll explain why.

"Please, Not Like That Mr. Businessman" - Common Mistakes When Buying A Business Website

By ignoring the best practices in online marketing, companies continue to acquire websites that are useless for promotion purposes.

Being Internet a relatively new marketing channel, companies continue to commit big mistakes when purchasing their website, something that has prevented them from using the Internet in an effective way to promote their products and services and position their brands to increase sales.

There are essentially four main mistakes companies keep making:

Website Technologies - Do You Inform Yourself Enough To Manage Your Own Business?

In technology projects it is not enough just to know that there are certain techniques or tools, but you must have a precise knowledge of when and how to apply each of them in order to achieve satisfactory results in your online business.

It is surprising the number of answers that can be found on the Web on virtually any topic. Just visit any good website or enter a phrase into a search engine and immediately the document is there in your own personal computer available for you to read it.

Is Designing a Great Website Enough For Your Online Business?

The simple answer is NO. To promote a product or service on the Internet, a website should necessarily have good exposure.

It turns out a major disappointment for many companies when they don't generate the amount of visits that the project leaders pledged at the outset as a major justification for investing in the design of a website.

For the vast majority of organizations, the main objective of having a website is to promote the products and services the company offers in order to encourage sales. However, very few are given the task of investigating how the online promotion system operates before investing in the website design, assuming that the website will somehow attract potential customers on it's own.

The 10 Most Common Mistakes When Buying A Website For Your Business

Many people don't know about the key success factors in online marketing and they buy websites that will not pay off when promoting their business online.

A website is cost effective when it generates business opportunities and drives the positioning of our brands. If you already implemented a website on your business and you're not getting the expected results, ie the site is not generating business opportunities because of the lack of visits, is likely due to your company not acquiring the required business website.

Web Design Issues - Is Your Code / Programming Healthy?

The quality of a website is not measured solely by its beauty, but also by its code, performance and effectiveness.

When you make decisions about technology investments, the trading volume figures are a key information that allows us to more easily choose the best solution among the various options the market offers. It's not the same, for example, selecting a payroll system for 100 workers or for 5000 employees. The complexity and requirements between a stage and other are very different, so we must choose the solution that best meets our requirements and help us to meet our business objectives.

Is Your Website Professional? Here The Differences Between Conventional Websites And Professional Websites

In an online marketing project, the first and most important decision is selecting the type of website that you must purchase to meet your business objectives.


If you have been appointed by a steering committee as the responsible for the project of the design of the new website for your company, probably your first concern right now is to determine what web design agency will be in charge of site development, how long it will take to finish the project and how much will likely cost.

Why Online Companies Prefer Economic Websites, Even When They Don't Work

Due to low computer literacy and a limited budget, companies are choosing to acquire economic websites even though they're found to be useless for promoting their business.

Despite the poor performance of many businesses in Internet marketing projects over the past decade, companies are still deciding on the purchase of web pages based on price in most cases, hoping the investment will generate the results they expect, but that's usually no the case.

Even when those responsible for acquiring a site for business, whether the purchasing department, systems, marketing, sales and sometimes even the very secretary if the general manager of the company, make the attempt to acquire a quality service based on the needs of the company, the reality is that the final decision is in most cases made by managers or directors who are not familiar with these technologies, who too often end up deciding based on price and rarely based on whether the chosen product meets their business requirements.

Beware Of The Evil 'Sellers Of Dreams' To Protect Your Online Business

On the market there are too low profile offers that don't benefit companies at all, but are sold as if they were a great solution for online business.

Sellers of dreams say things like this:


"Losing twenty pounds in a week, or two sizes in a few days, or getting the ideal body or removing in minutes the stress generated by our daily routine, all this things have never been so easy to achieve. It is enough to invest a few dollars in equipment or treatments that, we must recognize it, do wonders to our body in a few hours. Never again the need to see a specialist to keep our bodies healthy and fit. The sellers of dreams are here to help, not only to care for and purify your body, but also to boost your business"

Through advertising spam (unsolicited mail) and spectacular sites on the Internet, these illusions vendors promise the best of the best in online promotion for your company, top positions in Google, more traffic, traffic, attract potential customers, increase sales and possibly some of them to commit to eliminating our competition. Services are offered in return for minimal investment or monthly fee.

How To Take Advantage Of Your Competitors Mistakes And Position Your Business Online

Due to ignorance about the Internet marketing strategies, companies are making many mistakes that you can take advantage of to position your brand or product over your competition.

To promote your business online is very important that you rely on search engines like Google, Yahoo and MSN Search as your potential customers are probably using the search services of these search engines to find the products and services that they need. For promotional purposes, it is essential then that your business website appears within the first search results. The strategy for meeting this goal is very simple. If you want to position number five, for instance, all you have to do is do a better job that the company that is currently located in that position in the search results. To some this sounds impossible, for others it represents a challenge.

Paying The Price Of The Novice When Web-Designing

Many companies have to undergo the redesign of up to three or four websites before they understand what the success of a website is about.

One of the most unpleasant situations we can face in life is having to buy a product or service they we do not have the slightest idea of how to use it or how it works, because then we have the risk that someone may take advantage of our innocence or our limited knowledge on the subject. There are many examples: the purchase of a car, a stereo, a computer, a tennis racket, a beauty treatment, a weight reduction program, jewelry, a timeshare property, life insurance, a program holistic therapy and yes also, of course, the acquisition of a web page, which often ends up resulting like the promises of a political campaign.

Whether for lack of planning, not following the advice of a specialist or simply for being too innocent, in many cases we pay a price for the lack of experience. It seems as if mistakes and dealing with these adversities were the only way to learn to do things.