September 19, 2010

Having More Than One Domain Name - Good Or Bad Decision?



domain names
It is common that when we decided to register a domain with a hosting company, a doubt assails us: Is it appropriate to acquire the rights to two or more similar domains or only have one? 

Above all, the question becomes larger when the company in question has put in our view several options for naming the new site, within which are all possible variations of the name chosen (and additionally example.com, example.info or example.uk)

For those who are considering this option, and whose line of business is commercial - whether of goods or services - should consider the benefits that the purchase of two or more subdomains have:
  • Those who consult the Web make a common mistake: remember the name of the company but not the extent of electronic address. If our company has a .com ending people can get confused and write. .net or .org, which would ensure that they never come to our site. Acquiring multiple domains to ensure that these redirect the visitor - no matter what the user types- to the home page of the company.
  • Some hosting companies offer packages where the redirecting addresses is free of charge.
  • It prevents another company with similar name or services using our name to another web page.
  • For the best web presence, enabling users to access the page from any browser.
  • From one perspective by market, buying multiple domains can become a marketing strategy to grab more visitors.
The key to making a good decision on whether or not to register Internet domains should be based on various characteristics of our company, product or service, but especially in the place we imagine that our company will be within a year after hiring the hosting services. Not all webpages need multiple domains, but some will sink with just one.

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About the Blog Author: Timpa has the mission of providing all entrepreneurs, whether experiencied or not in online business strategies, with the right information to help them manage their businesses online in the best, most time-effective and cost-effective, smarter way.