October 2, 2010

How To Take Advantage Of Your Competitors Mistakes And Position Your Business Online

search engine positioning marketing strategy bullseye
Due to ignorance about the Internet marketing strategies, companies are making many mistakes that you can take advantage of to position your brand or product over your competition.

To promote your business online is very important that you rely on search engines like Google, Yahoo and MSN Search as your potential customers are probably using the search services of these search engines to find the products and services that they need. For promotional purposes, it is essential then that your business website appears within the first search results. The strategy for meeting this goal is very simple. If you want to position number five, for instance, all you have to do is do a better job that the company that is currently located in that position in the search results. To some this sounds impossible, for others it represents a challenge.

Most companies do not know what a search engine optimization process is and therefore often make many mistakes when trying to promote themselves online. This gives your company the opportunity to position your brand and products over your competitors. The only thing you have to do is to follow exactly the recommendations of a SEO specialist (search engine optimization specialist) and be willing to invest in your project.

The most common mistakes companies make when trying to promote their products and services online are:

• Forgetting the promotion of the website
• Posting irrelevant content
• Duplicating content
• Trying positioning only when the site is already finished
• Ignorance on Positioning Strategies
• Using positioning unethical practices
• Hiring conventional web design without positioning
• Believing themselves experts in positioning
• Assuming positioning is simple
• Defining the domain name incorrectly
• Not properly selecting web hosting
• Using inappropriate development platforms
• Applying inappropriate web design techniques
• Focusing on graphic design only
• Managing domains incorrectly
• Designing the site without professional help
• Maintaining the website with no updates
• Not administrating properly a positioned a site
• Leaving the maintenance in the hands of a neophyte
• Incorrectly interpreting campaign costs
• Designing web pages based on practices in other media
• Not listening to what the experts have to say
• Implementing marketing strategies incorrectly
• Not using the right marketing tools
• Trying to win the competition with a simple site
• Making decisions slowly due to internal policies
• Not showing interest in the project

As you note, unless you go to a specialist, it is very easy to fall into any of these errors, so many companies, from SMEs to multinational corporations, are having serious problems with their Internet marketing campaigns and are not getting the expected results.

If you care to work in things that your competition has been neglecting, you can get  for sure a better position than them in the search results, produce more traffic, generate more business opportunities and stimulate sales. There is no magic in this, SEO is the result of a professional and tenacious work, which you should put a good deal of effort and dedication on.

Specifically, if you want to achieve a better positioning of your products and services online, over their competitors, implement the following actions:

• Play to win, hire the services of a specialist.
• Invest in your project.
• Learn the best practices in Internet marketing and apply them to the letter.
• Implement an ongoing program of optimizing your website.
• Make sure it is not you who is committing some of these common errors I said before.

Finally, note that your competitors are not always doing what they are supposed to do, so with some good planning and organization, your online marketing campaign can begin to give very good results.

About the Blog Author: Timpa has the mission of providing all entrepreneurs, whether experiencied or not in online business strategies, with the right information to help them manage their businesses online in the best, most time-effective and cost-effective, smarter way.