November 7, 2010

Search Engine Positioning: Should You Ask An Expert?

no excuses
Companies usually set their own strategies to position their website in search engines without having a clear idea of what to do to achieve it.

When promoting an online business, the positioning of websites in search engines plays an important role. The managers responsible for online marketing campaigns are very well aware of this, and so they do all they can to achieve the best positions in search engines. However, most companies are pursuing ineffective strategies that don't lead to good results.

In terms of search engine positioning, many executives still want to impose their own conditions and strategies. That is, they intend to position the website of their company at the top, regardless of whether or not the website complies with the standards required by the search engines for content, language, menus, programming standards, best practices in web design, development platform, domain name, hosting, optimization techniques to web pages, among other items. Trying to position a website that was not designed for promotion, it is almost like trying to get Google to learn to speak our own language and adapted to our conditions.

Some companies do give due importance to search engine optimization, but unfortunately many do not know how to do it or worry about the methodology they should follow to develop the website. Almost always they first design the website and later worry about positioning, being web positioning itself a design technique to be applied since developing the first website. It's practically impossible to position a website that was not designed for search engines. However, the vast majority of companies ignore this and continue to develop their websites by taking virtually the same outdated strategies that they have been following up to now.

Companies do not know what search engine positioning is and how it is achieved and, apparently, they are not interested to know. They have only one goal in mind: to appear in the first page in major search engines, if possible in the first place. Little do they care if the website has been designed or not with proper technique, the only thing that matters is being there in the first results. No matter if your website was designed in an inappropriate format (Flash, frames, graphic images), the content is poor (bullets, images only) or if they used an inappropriate content management system (CMS), the aim is to be the first option when someone searches in Google for the products or services they offer.

This is the reason why unethical practices have had and continue to have wide acceptance among businesses. For companies, it is more convenient and cheaper to hire an agency that enforces some kind of unethical practice to position a website that was not designed with proper technique, to follow the recommendations of a SEO (search engine optimization) specialist who is probably proposing a total redesign of the website. Unfortunately, these unethical practices are generally ineffective and, when used, they only work for a while. The result is that very few companies are actually taking advantage of the Internet to promote their products and services.

No one has the habit of telling the mechanic how to repair their car, tell the dentist how to extract a molar or tell a doctor how to perform surgery, then why insist on setting the conditions, and often their own methodology, to achieve search engine rankings? Would it not be better to ask an expert in website optimization and positioning and follow their recommendations?.

Search engine positioning is complex, very complex, so it is necessary that you approach from the start to a specialist consultant to design and implement an online marketing campaign that will produce the results you and your company want to achieve.


About the Blog Author: Timpa has the mission of providing all entrepreneurs, whether experiencied or not in online business strategies, with the right information to help them manage their businesses online in the best, most time-effective and cost-effective, smarter way.