November 13, 2010

Justification for a Website Project - PART 1

productivity key
Some companies are still considering whether to invest in technology is certainly a benefit to their companies or not.

This is PART 1 of this article, Part 2 is here, Part 3 is here

While global trends in technology are indicating an important penetration in businesses, it is clear that many companies are just beginning to exploit these tools and still have to justify the investment in technology projects .

For this reason, I have given myself the task of preparing this article that will help you in some way to conceptualize, justify and plan the development of websites and establish an appropriate strategy for the implementation of Internet technologies in your company .

A formal justification

Projects themselves are not justified, that is the reason why written justifications are necessary to support a capital budget. An effective justification decision is a concise package that tells decision makers what they need to know to be properly informed and make an intelligent decision on investment projects.

Technical professionals must learn through courses and seminars how to apply a systematic approach to develop formal justification, through which they manage to obtain sufficient funds in the shortest time possible. We must know how to pinpoint the appropriate information and write it in a language that decision makers understand.

We must learn to explain precisely topics such as:

• Alignment with the strategic plan and the impact on business objectives.
• Why the project is required.
• What will be done, when and how.
• Costs and benefits.
• The risks and alternatives.

Managers and analysts will also benefit from budget requisitions submitted in a standardized format, readable, and which contain the information necessary to persuade senior management of the specific benefits of an investment proposal.

A justification of a budget is a communication tool to transfer basic technical knowledge to decision makers. The non-financial professionals must learn how to write this decision package in a clear, brief and persuasive way.

We must then know:

• Why a justification is required.
• What decision makers want to know.
• What are the elements of an effective justification.
• What would we approve.

Problems with planning

Most companies or organizations decide to build a website with the wrong starting point. Websites have to do with cost reduction, increased profits, improved service and increased promotion. Information is power, information strategically prepared presents a better image, provides confidence, attracts repeat visitors and becomes a source of information “de-facto” on topics related to the organization. Conversely, inappropriately created websites, heavy and poorly designed, cause irritation and confusion, are unfriendly, uncomfortable to potential visitors and may generate more harm than good.

A well-planned site is usually cheaper, as it provides the information required, no more. A bad habit of many web designers is that the medium itself, or the Internet, makes the content and format. Similarly, a bad habit among many entrepreneurs and managers is basing their decisions solely on cost. In practice, costs can be kept to a minimum by careful planning and active participation of all interested parties on the website.

Read Part 2 here  

About the Blog Author: Timpa has the mission of providing all entrepreneurs, whether experiencied or not in online business strategies, with the right information to help them manage their businesses online in the best, most time-effective and cost-effective, smarter way.